7 reasons Email Marketing is absolutely VITAL for your business

There are so many reasons to love your branded newsletters (aka email marketing). They arrive directly into your customer's inbox, there’s no guesswork involved because you can easily track who opened your email, which links were clicked, and how many people unsubscribed.

When you personalise your email marketing and send a rad and on-brand newsletter to those people who want to hear from you (keep in mind that you don’t want to be a spammer so only ever use email addresses where people have actually subscribed to hear from you!), and use an email service that works (we like Mailchimp and Klaviyo), simply write a persuasive and edutaining email message that's fabulous, friendly and helpful, and then hit SEND! It's easy (well, when you get the hang of it!) and it's an incredibly cost-effective way of reaching your audience.

Here are our top 7 reasons why you absolutely MUST be working on your email marketing campaign now! (Contact us if this seems a little overwhelming and we can talk through how we can best help you!)

1. Schedule time this week to set up your email database and you'll be rewarded for your efforts.
When you send out news and offers that are on-brand, edutaining and helpful, your customers love you for it! Personalising your newsletter is EASY and splitting your database into the various demographics of your customer base ensures you can target exactly who needs to read what information. People are far more likely to read an email if it is relevant to them.

2. It’s (almost) free! Compared to the cost and effort of direct marketing, paid Facebook and Instagram ads, this is a much more efficient way of getting information out to your subscribers.
When you click the send button, your database receives your message directly into their inbox. Depending on how large your database is, you can send as many newsletters as you want for absolutely ZERO $$! 

3. By repeated exposure, you create brand awareness, which can lead to more business further down the line.
For example, if someone browsing your site leaves without making contact, you haven't necessarily lost them. If you have captured their email address, you have a second chance at converting them into a client by sending out email information about your product or service.

4. Linking your social media platforms with your email marketing campaigns is easy to do!
Ask your customers to share the Facebook and Instagram love! If you have a brilliant offer that you know people will like, this is a really effective way of widening your reach, finding new followers who want to know about YOU and your product or service! 

6. Never underestimate the power of Google.
Email marketing is a great way of driving traffic to your website which in turn helps you climb higher up the Google ladder ...  you can clearly see what links your viewers have clicked on to find your website (through your newsletter) and you can convert viewers into customers in just one click!

7. Once your newsletter has been sent you can immediately see how many opened it, who clicked the links, what money you made from that newsletter and so much more.
You’ll also see the unsubscribes, which helps you study what went wrong on your last campaign, and what could work in the future. 
With so many reasons why (I can't think of any reasons not to!) what are you waiting for?! Get in touch if you're needing direction, or want to discuss content ideas for your newsletters, or if you'd like to set you up a template, teach you how to send your newsletters, or chat with you about how to build your database, get in touch! 
Remember, you don't own your socials. You DO own your email database and your website. USE them wisely, cleverly and be rewarded for your efforts!

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