As a small business owner planning on growing your brand, you NEED to have a website.
Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.
Still not sure how having a website will help you grow your business?
Here are ten reasons every business needs a website:
1. Your customers expect it.
Six out of ten consumers expect brands to provide online content about their business on some form of digital platform, and more than 50% go straight to the brand’s website for product information and/or service offerings.
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere.
2. It provides social proof.
90% of consumers claim that online reviews influence their decisions. Since potential buyers, clients and customers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers/clients.
3. You control the message.
Create your own story via your website. A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures. Plus, social icons linking to Facebook and Instagram make sharing your content easier for your visitors who like what they see.
4. More bang for your buck.
By showcasing your business with a professionally made website, you position your brand to reach thousands more potential customers for less than you would spend mailing ten brochures by traditional mail.
5. You don’t need extensive coding or technical skills.
Because we work with open-source platforms such as Shopify, Wix and WordPress — we can have you up and running quickly, looking super professional, and can show you how to update your website anytime all by yourself! You’ll be able to add your own blog posts, extra pages, products, images and more. You own it, and you’re in charge!
6. Your competitors all have company websites.
Consumers typically start their buying journey with research and recommendations from peers and social network connections.
So if you’re not staying competitive with your competition, you’re giving shoppers & customers & clients a reason to work with another business.
8. You’ll show up in Google search results.
81% of consumers search online before making a purchase or service decision. That means they go to Google and type in one or more keywords, like “best hairdresser in Bangalow” or “best plumber Sydney north shore”.
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zilch. But if you have a site, you can optimise it for search engines, and increase your chances of climbing up the Google ladder to appear before your customers!
Long-tail keywords, meta descriptions, titles and images are just some of the things we (and you!) can customise on your site to improve your search engine optimisation (SEO).
10. Showcase your products and services.
Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase or book your service.
We're here to help you with an amazing website for your business;
one that says who you are, what you offer, and showcases your brand's vibe and personality!
