Bite-size business live podcast ~ Topic: ChatGPT: The good, the bad and the ugly!


In this ever-changing world, how does your business keep up with modernisation? They say it’s the right time to view the world differently and see the way we do things differently.

As artificial intelligence advances and provides more opportunities for businesses to use its capabilities, new tools such as ChatGPT have emerged. It’s a new AI-powered software that can generate text from conversations with users.

In episode, Jenni and I talked about the good, bad and ugly of ChatGPT so you can make an informed decision on how you’ll use it to benefit your business.

What is ChatGPT?

ChatGPT is a trained AI model developed by OpenAI which is owned by Elon Musk. It is designed to interact with its users in a conversational way. The dialogue format makes it possible for ChatGPT to answer followup questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests. ChatGPT is a sibling model to InstructGPT, which is trained to follow an instruction in a prompt and provide a detailed response.

The Good

ChatGPT is incredibly good at coming up with interactive kind of speech. You can also make it write funny things, humour and all kind of things.

The Bad

It is trained on data which means it’s not coming up with its own ideas. It is not able to learn from data that is not sequential in nature. It is all about information coded from sources in the internert like Reddit for example. So none of this is new and can cause plagiarism here and there.

The Ugly

If we all use ChatGPT for our content, then we’ll all be putting the exact same content out there!  It’s kind of limiting people’s ideas and creativity in exchange of what their advertising as “easiest way to make content”.

Also, ChatGPT is bad for SEO! Google has been creating more algorithms to detect content made through ChatGPT or other AI and would penalise websites that use this content. Imagine what can this potentially do to your business? 

In an article written by a friend of mine in The Guardian, "Deakin University’s Sally Brandon says technology ‘not going away’ as educators strive to adapt to use of software such as ChatGPT. ChatGPT – the latest viral chatbot software – has caused internal alarm for its ability to evade plagiarism detection tools. The software Brandon uses detects a range of bot assistance, including software that helps improve AI-generated text."

Using AI tools this way can be massively problematic! 

It's also fascinating how people are reacting to this new tool. One guy from the internet commented, "The best way to use it to make use of these AI tools is to sit back, let the technology handle the grunt grunt work? Well, you then repurpose the content in your own unique way."

 100% AGREE!  “The most important thing I think I can say today is that use it as a tool for ideas, don't use it for content.”

You have to think about how this is going to change your life. Not in the way they advertising it as a solution for all your content needs. But use this a tool to generate ideas that can help you boost your business.

To sum up, both Jenni and I are excited about this technology but think it should be used alongside human creativity, not in place of it. Use it as a TOOL for generating IDEAS ... not as a new awesome thing which means you never have to write content again!!!!

Watch this episode of our Business Bite-Size on YouTube to learn more:


Or listen to our podcast here: 

Back to blog