When you're a business owner, oftentimes you ask yourself the big fat question: How do you let your company shine? Well for me, my simple answer is ... you must show that your company exists not just to make money but to help solve a problem and create a better society.
Business owners, whether small or big, must remember the very reason why they started their businesses in the first place. Money is good, but it's definitely not your main reason! You're there because you want to help your customers' lives in the best way you can through the products and/or services that you're offering.
This is where Unique Selling Proposition or USP comes in. One thing I love working with clients on is how to write your USP, that's not just your USP for your whole business, but even for every product or every service you can write a separate USP to help make your business shine.
Q: So, what is USP?
According to Shopify, a Unique Selling Proposition or USP is the one benefit that makes your business better than the competition. Your business' USP helps you stand out from the rest. If there are thousands of you in the same field of business, why your customers should pick you? What makes your different? What makes you special?
Q: How do you integrate social good into your business?
A lot of businesses don't know that they're actually doing social good in their own little ways.
To set an example of integrating social good into your business, many years ago when I had my eCommerce business - Rainbows & Clovers, I was a member of the B1G1, which is Buy one Give one! What I really liked about it is say I sold a TP, I don't have a dollar amount that goes to B1G1, but I can choose an x amount/impacts and then it would get donated to the place I've chose to donate to. It might build a toilet to a particular country, like Nepal, India, etc.
BUT there's literally a gazillion of ways out there that you can choose to be part of. You just have to look for that one cause that speaks to you and is closes to your heart. For me, I want it to be women and I want it to do with children, that's why I chose B1G1.
Being involve with an organisation that supports causes can really make a lot of difference, not just with your business, but with other people around the world, too!
"The key thing to remember when we're talking about social good or business for good is recognising the impact of the work you are doing." (Jenni, Elephant in the Room Consulting.)
You must answer the questions: Who are you as a business and how are you supporting your broader economy or your broader social community?
So, if you're a company selling organic products, that in itself, is already considered doing social good as you're showcasing safe products that do not promote animal-cruelty or chemical ingredients.
"It's not about having to spend extra money, it's about choosing what you spend your money wisely because if you do that, others would do the same for you and that's essentially how indigenous procurement came around." (Jenni, Elephant in the Room Consulting.)
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