Venturing into the world of Search Engine Optimisation (SEO) may seem intimidating, but fear not. This beginner’s guide aims to simplify the process, emphasising the absolute basics you need to know.
1. Get Started with keyword research
Whether you're a newbie to the world of SEO or a seasoned pro, one fact remains: keyword research is of utmost importance. These keywords bridge the gap between your content and potential visitors. Think of keywords as the language your audience uses when they are trying to find the services or products you offer. Matching your content with their search intent is pivotal.
2. Create awesome content around your keywords
Once you have a list of keywords, it's time to craft content around them. But don’t just stuff your content with keywords; it should resonate with readers and provide value. It's a balancing act between being SEO-friendly and user-friendly.
For instance, if you run a social media agency, you could have blogs addressing topics related to your service. Not only will this establish your authority, but these blogs could become some of the most-visited pages on your website, thus driving traffic.
3. Optimise your content for users and for search engines
SEO isn't just about pleasing algorithms; it’s about catering to human needs. Ensure your content provides a great user experience, and remember, it’s not written by robots for robots. Your headings should answer user queries, and keywords should be woven naturally throughout the content.
It's also essential to ensure your images are optimised. Consider the image names and the alt text. Don’t forget to check your links too; broken links can harm your SEO efforts.
a. Understanding the power of links
b. Simplicity is the key
c. Practical tips for keyword research
If you're at the onset of your SEO journey, it can be tempting to seek quick solutions, like asking ChatGPT for a list of keywords. While it may give you a starting point, it's vital to validate these keywords. Pop them into Google, check the search results, and gauge their efficacy.
Consider making a list of around 50 keywords. It sounds daunting, but when you break it down, you'll find many variations. For instance, if you're a wedding photographer in Byron Bay, you might have keywords like "Byron Bay wedding photographer," "Northern Rivers wedding photographer," and so on.
d. YouTube: The overlooked search engine
Listen in to our Bite-Size podcast episode about
Beginners Guide to SEO
Watch this episode of our Business Bite-Size on YouTube to learn more: