Behavioural Science in Marketing Masterclass ~ April 2026

Want to know why people really buy?

Most small business owners keep guessing what “should” work in their marketing. They copy trends, throw out content, and hope something sticks. But without understanding buyer psychology, it’s all trial and error.

This half-day Behavioural Science in Marketing Masterclass dives into the psychology behind decision-making and shows you how to apply it to your own marketing. You’ll learn the latest strategies that align with human behaviour, get practical examples to use right away, and leave with a smarter way to connect with your audience.

🗓️ Date: Wednesday 29 April 2026
⏰ Time: 12:30pm – 3:00pm AEST 
💻 Location: Live on Zoom (link provided after booking)
👌 Replay: Yes, it’s yours to keep!

What you’ll get:

✅ Buyer psychology basics explained in simple, practical language
✅ The latest marketing trends that are working now (and what’s fading fast)
✅ How to apply behavioural science to your content, emails, and ads
✅ Real-world tweaks that increase conversions without feeling pushy

By the end of the session, you’ll have:

👍 An updated action list to modernise your marketing
👍 A content flow aligned with human behaviour (not just algorithms)
👍 Fresh, science-backed ideas to test straight away

Why join live?

Because the value is in applying it directly to your business. You’ll see real examples, get live feedback, and leave with actions you can put into practice immediately.

FAQs

Is this live or pre-recorded?
This is a live small-group masterclass with Kylie Mowbray-Allen. You’ll be supported, guided, and coached as you apply behavioural science to your own marketing.

What if I can’t make it on the day?
You’ll receive the full replay and resources so you can revisit them anytime. BUT you’ll want to be there for as much of it as you can, because we really do GET STUFF DONE!

How many people will be there?
Numbers are capped at EIGHT PEOPLE so you get personalised support, not a webinar-style lecture.

Do I need a background in psychology?
Nope! Everything is taught in plain language with practical examples you can apply right away.

Will this work for product AND service-based businesses?
Yes - behavioural science LANGUAGE applies to both, and we’ll explore examples from each.

🎟 Half-Day Masterclass | $147 AUD ex GST
📲 Book your seat today and learn how to apply behavioural science to your marketing for smarter, stronger results.

What you need:

👉 Good internet connection, so you can have your camera on
👉 Use the computer you’re Zooming in on, so you can share your screen if needed
👉 Availability to be online during the session (much easier than watching the recording later and trying to catch up - our masterclasses are all about GETTING STUFF DONE!)
👉 Send us a message if you’ve got questions!