When it comes to social media, changes are the one thing we can all bank on! We don't know when exactly they update things, such as the image sizes, but one thing we know for sure is that it WILL HAPPEN and we just have to deal with it! Pfft!!!
To help you with this, we've compiled all the latest image sizes of the most popular social media platforms - Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. We're updating regularly, so you're covered for their endless changes!
Why is it important to get the right sizes for your images before uploading them to social media you ask? The reasons are endless, but here are our top three!
- It ensures that you and your business look PROFESSIONAL! Your images are showcasing your business, and you don't want them to show up all pixelated and shabby. Look as profesh as possible!
- It can help increase your engagement because your images will be optimised for each social platform that you post it to. For example, Instagram's change where they're now allowing posts in PORTRAIT, not just SQUARE ... the square look "OLD" and the portrait look awesome!
- It ensures that your potential customers or anyone else on the platform will see the full image and not just half of it. Get VISIBLE!
Now without further ado, it's time to unveil the latest image sizes for your social media posts on different platforms.
If you want to have the best profile picture on Instagram, make sure that your photo is stored at 320 x 320 pixels, or at least that big. Otherwise, your face will look bigger than usual or smaller - which I assume you don't want to happen.
Also, Instagram profile photos are displayed as circle, so see to it that your face or your company logo is in the centre if you want it to be the focus.
Instagram Story: 1080 x 1920 pixels
Instagram post size:
Recommended: 1080 x 1350 pixels (this is the NEW portrait size - I love it!!) Use this for MORE REAL ESTATE - take up more space on people's Instagram feed!!
Instagram reel size: 1080 x 1920 pixels
Just a heads up! Even though you can now upload landscape or portrait images, Instagram will still show it as square (1080 x 1080 pixels) on your account. It's best that you use the recommended size (1080 x 1350 pixels), but adjust your graphics so the text and other important part of your post will be shown when posted on your feed.
Like Instagram, profile photos of Facebook are also displayed as a circle. Again, make sure that your face or any elements that you want to be the focus should be in the centre. Otherwise, your audience will see a half-face, or no chin, and no forehead.
Recommended image size is 170 x 170 pixels on desktop and 128 x 128 pixels on mobile.
Facebook Cover Photo Size
Recommended size is 851 x 315 pixels, but the display size on desktop is 820 x 312 pixels. To make sure that the most important part of your image is seen completely on mobile (i.e your face or your offer), it should rest around 640 x 360 pixels.
Facebook Event Cover photo size: 1200 x 628 pixels
Facebook Group cover photo size: 820 x 360 pixels
Facebook Post size (photos): 1200 x 630 pixels
Facebook Story size: 1080 x 1920 pixels
Recommended Image sizes for Facebook Ads:
- Facebook feed ads: 1080 x 1080 pixels
- Facebook right column ads: 1080 x 1080 pixels
- Facebook image sizes for instant articles: 1080 x 1080 pixels
- Facebook marketplace ads: 1080 x 1080 pixels
Twitter Profile Picture size: 400 x 400 pixels
Twitter Cover Photo size: 1500 x 500 pixels
Twitter Post size: 1200 x 675 pixels
Twitter Ad sizes
- Single and multi-image ads: 600 x 335 pixels or larger with the same ratio
- Twitter cards: 120 x 120 pixels
- Carousels: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio.
LinkedIn Profile Picture size: 400 x 400 pixels or larger
Profile cover photo: 1584 x 396 pixels
LinkedIn post size: 1200 x 628 pixels
Sponsored content image size: 1200 x 627 pixels
Pinterest profile picture size: 165 x 165 pixels
Pinterest profile cover photo: 800 x 450 pixels
Pinterest Board cover size: 1000 x 1500 pixels
Pinterest Pin size: 1000 x 1500 pixels
Pinterest Story Pins size: 1080 x 1920 pixels
YouTube profile picture size: 800 x 800 pixels
YouTube thumbnail size: 1280 x 720 pixels
YouTube Channel Art size: 1235 x 338 pixels - minimum area for text and logos without being cut off
Ideally, you need to have a 2048 x 1152 pixels channel art graphic, but it will show up differently on other devices. For computers, you can only see the centre part - 1235 x 338 pixels. Smartphones, on the other hand, will only show 1546 x 423 pixels. So before you upload your channel art, make sure that the most important information should be directly in the centre - 1235 x 338 pixels.
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