Video marketing is one of the most important tools to have in your toolbox right now, so you need to be learning HOW ... and it's easy!
Yes, video marketing is worth the time!
Yes, video marketing is fun!
Yes, video marketing is one of the most versatile and profitable digital marketing tools out there.
Want to know why?
1. Video helps with SALES!
Adding a product video on your landing page can increase conversions by 80%.
74% of users who watched a how-to-video about a product or service went ahead and bought it!
By far our most important sensory organs are our EYES, in fact, 80% of information transmitted to our brain is visual. So if images are already boosting engagement, imagine what video can do for your business!
2. Video is a great ROI!
83% of businesses say that video provides good return on investment and while you're investing your TIME learning how to make it, and then create it, it pays off! Online video editing platforms are improving constantly, and at the bottom of this article we share the 3x platforms that we use to create video content for ourselves and our clients. They're getting more AFFORDABLE (some are even free!) and you can even make some pretty cool video on your phone!
3. Videos don't have to be perfect!
can be a bit rustic, a bit rough, they certainly don’t have to be perfect! Yes, it's awesome to showcase something made by a fabulously talented videographer (my dad was a Film Producer, and I worked in film (including my own company) for many years around the world) BUT times are different now! Pick up your phone, and start shooting! Jump on a video creating platform, and start editing! It’s the stories that you're telling, and how you put them together that matter, along with how you're going to reach your audience ...
4. Video builds trust
You've heard me go on and on about the know, like and trust factor, and that's because it's at the heart and soul of your digital marketing strategy ... If getting to know and like you is the top of your funnel, the part where you're getting VISIBLE, the trust is the what makes your conversions and sales happen.
Know, Like and Trust are important components all on their own. Strategic content marketing is completely based on trust and building and nurtusing long-term relationships. Stop thinking about the SELLING and start focusing on the HELPING! Share fantastic content and SHOW that you're the go-to person in your industry and build trust! It's no surprise then that 57% of consumers say that videos gave them more confidence to purchase online!
5. Create video for smartphone users
90% of consumers watch videos on their mobile. Since 2013, mobile video views have grown more than 233%. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.
Think REELS! The moment we started incorporating REELS into our clients' social media strategies, we've seen tremendous growth and success in terms of reach and engagement. That's because more and more people are watching VIDEOS on social now than EVER BEFORE.
If you want to learn how to create REELS and engaging social media strategy for your business, become a Hello Media Star client NOW and get access to our webinars and masterclasses, resources, support and accountability that you need for your business! Find out more here.
And in the meantime, if you want to find out how to turn a BLOG POST into a video join our free 1-hour workshop! CLICK HERE TO REGISTER.
If you have a blog post (and of course you have MANY!) then you can create a video, in a super fun way! Join me!
Creating a video from a blog post workshop ~ FREE!
15th August, 2022 4-5 PM AEST
Platforms that we use:
Creating video using Canva is improving all the time, but for sure you need to have Canva Pro if you're going to create some epic stuff and use your brand kit to keep you on brand and proud of what you're presenting to the world!