A regularly updated blog is GOLD for your website.
- It’s fresh content for google - which is super important.
- It shows you’re relevant.
- It shows your knowledge and expertise on a subject.
- It keeps you current.
Blogging is a vital part of the strategy we teach in all our coaching programmes; write a blog post & voila! There’s the basis for your social media content and email marketing.
Wikipedia sums up what a blog post is rather well; A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries. Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page. Wikipedia
Here are our top tips and best practices for writing a blog post.
1. Plan your content - pick a topic and do some research ~ make sure you check the facts and always credit those authoritative sources when you’re quoting information
Examples of different types of blog posts:
- How-To
- Top tips
- List-Based
- What Is
- Pillar Page
- Infographic
2. Write a cracking good title! Blog titles are the first part of your blog post that your readers will see and the part that’s responsible for getting them to click through and reading the rest. They’re frequently what people use when they share your blog post, meaning that any time a reader likes your content enough to share it with their social network, it’s the part of the blog their followers will see.
- Make it engaging
- Keep it short and sweet
- Include a keyword but don’t go crazy
- Don’t Oversell.
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Appeal to Emotions
3. Write an intro (and make it captivating). Grab your reader's attention in the first paragraph or few sentences in your introduction ~ this is the hook that keeps them wanting to know more.
- Tell a short story
- punch out some surprising stats
- show some humour or share fun facts
- Ask questions
4. Organise your content in an outline. Readers should not be overwhelmed by the length or amount of your content. Create a list of tips or questions and organise them into related groups then start prioritising the most important.
5. Use Bullet Points. Remember to highlight your best information.
- Express clear benefits. Think of bullets as mini-headlines.
- Keep your bullets symmetrical. 1-2 lines each.
- Avoid bullet clutter. Don’t write paragraphs in bullets.
- Remember, bullets are not sentences. They’re punchy content, more like headlines.
6. Add Images or graphics. Remember that the human brain processes visual content a lot faster than text-based content. That’s why adding captivating images can help boost your engagement.
- Name your photo correctly for better optimisation
- Add alt-text to your images
- Remember to add a featured image - this is the primary image that can often be found at the top of content pages and articles.
7. Write your conclusion or summary and nail it. Motivate your readers.
- Summarise the key points.
- Ask a question
- Ask readers to share your post.
- link to another post.
Blogging might seem overwhelming at first, but once you’re writing about topics you’re confident in, you’ll find it fun!
If you need help with writing your blog posts, get in touch, writing is our jam! Book your discovery call here.