Do you like LinkedIn? Do you hang out there? Do you post consistently? Do you engage? Do you have a personal profile, or a company, or both? I'm not going to kid you here - I've not been a giant fan! Why? Probably because I love the visual and the creative side of other platforms, and for me, LinkedIn is lacking a little of this ... BUT this year I set a goal and intention that I was going to embrace LinkedIn and give it a little time, every single week. Instead of just the scheduled posts I've been doing, I'm actually going to hang out there every week! And boy I've found some things I really like about it!
My LinkedIn feed looks and feels a little more like Facebook did for me 10 years ago. You know, when you actually saw the pages you were following, every second post wasn't an ad, and it was tidy and clean and simple!
They make it really easy to share things from comments you've made, and easy to SEARCH ... that's definitely a big plus!
And what I'm really loving is the lack of DRAMA! It's simple. I'm enjoying that!
So, in my quest to invest more time into LinkedIn, I've been researching, reading, studying and asking clients, friends, colleagues, "what do you like about it? What results do you get from it? How do you use it? What's your strategy for it? How does it fit into your overall digital marketing strategy?" and the results have been interesting!
Why do you need to post on LinkedIn?
- LinkedIn is definitely a great B2B platform, allowing you to have an online personal brand which makes you visible.
- LinkedIn is a great platform to gain and share knowledge, and can really help you further showcase your expertise in your niche.
- LinkedIn can increase the visibility of your business, your company brand, your service offerings and your products.
BUT ... getting your headline right is CRUCIAL! Why? Because it's (uniquely to LinkedIn!) seen wherever you are around the platform, in 120 characters, just UNDER your name ... so as I jumped onto my LinkedIn feed today, I grabbed a screenshot of the first connection who came up, and used him as an example (he's an old friend from school days ... LinkedIn is also a great way to connect with people in your past!):
Get Your Headline Right
So, you can see - your headline is super important since it’s the first thing that's seen not only when people look at your profile, but also in their newsfeed after they've connected with you.
You'll want to make sure you're sharing who you are and what you’re about in a succinct, clear, and concise way.
I'll share more about the LinkedIn headline in a new blog shortly, but in the meantime, have a play around with yours, but GET POSTING consistently!!!!
Here are the 6 types of content you should be sharing on LinkedIn.
1. Blog Post
Sharing your blog posts on LinkedIn is excellent to expand your reach, build brand awareness, grow engagement and drive traffic to your website. Blogging is one of the best ways to showcase your expertise and is a great way to connect with the right audience and help them understand more about what you do and who you help!
When you share a blog post, be sure to Introduce the post with a personal comment, and choose a graphic (thumbnail) that will not only stop the scroll of your LinkedIn connections but also resonate with them, and let them know what the blog is about in one glance.
2. Industry News and Research
LinkedIn is a B2B platform and its users are eager to gain new insights and skills for researching new products, processes or service offerings or to improve what they already have, so by sharing content related to their industry, particularly updates and news about the industry, you'll get some great results!
3. In-Depth How-To and List-Style Posts
How-to and list-style posts receive the most attention on LinkedIn and they're presented in digestible (bite-size) ways that help us (the reader/viewer/scroller) absorb that content.
Try out content that lists several ways, tips, reasons, methods, hacks, shortcuts, secrets, types, and trends and see how well these types of posts perform for you on LinkedIn.
4. Quick Tips & Infographics
Quick tips and infographics are DIFFERENT. But I've listed them here, because this example is both - a quick tip (or few) and an infographic at the same time.
Quick tips are a great way to show your expertise in an area, as they encourage people to follow you and connect with you in the hope they'll see more great content tips and tricks. Make sure to be sharing tips that are professional and relevant to your target audience. This example I've shared is NOT that, as it's more B2C than B2B, but I thought it was a great graphic all the same!
5. Photo Updates
It doesn't need to be a "from this to that" but I created this one because back in 2020 I finally got to have a photo taken at Social Media Marketing World with one of my gurus, Sue B Zimmerman, after she'd spoken and (again!) inspired me, and then just a few weeks ago, here we are on a zoom as she's welcoming me into her PRO programme. Exciting times!
So, sharing photos is a great way to exhibit your company’s personality. Attract attention on LinkedIn (and so many other platforms) when you're authentically YOU!
6. Company Updates
Every month when we hold our Positive, Passionate Business Women online meetups, we post afterwards with a screenshot of the group from that night, share the lucky wheel prizes, and showcase some of the ah-ha moments from our speaker. What could you regularly share updates about?