Keywords are the way that you’ll get found when people are searching for something. You want your business to show up with an exact search phrase. Without keywords, it’s going to be a hard, hard slog. So, it is all about how you’re going to get found is by what keywords you’re using. Rather than calling it keyword, you can call it key phrase because that’s really where the magic is.
Without a keyword, then Google’s gotten a thing to latch on to. Google has to be directed to show you something. By having keywords, that’s a beautiful match. If you don’t have keywords in someone’s putting them in, then there’s going to be no match showing up. You really need good keywords to make sure they’re going to show up in a way that you want too. There’s a lot of secret spots to be putting your keywords to show up. Basically, it is you telling Google, these are the words that you wanted to be found for. You have to make sure you choose the right words for your business.
HOW DO YOU FIND OUT WHAT KEYWORDS RELATE TO YOUR INDUSTRY OR THE TYPES OF THINGS THAT PEOPLE MIGHT BE SEARCHING?
- There are so many ways you can do it. What’s your best way to really understand what you’re doing is do organic search and you will be blown away like how many people or how many ways you can write something that you hadn’t even thought about and it’s going to give you your best chance of being found by the people you want to be found by that.
Keywords can be woven through your product descriptions, through your about page, homepage, like all the different places and also through your blog. Without keywords, how are you going to get found?
It is really important to make sure that keywords are in there. Make sure they cover in all the different elements of business.
YOU NEED TO MAKE SURE YOUR KEYWORDS ARE NOT JUST IN YOUR TEXT, BUT ALSO, IN YOUR IMAGES.
Listen to this episode on the benefits of networking, on Youtube: