Email marketing is an act of sending commercial messages to a group of people. The importance of getting people off social media into your inbox so that you can engage with them, have a conversation, and invite them into dialogues.
WHAT DO YOU SEE THE VALUE OF EMAIL MARKETING?
The main value of email marketing is that is stays there until somebody chooses to take some kind of action with it.
The biggest top tip with Email marketing today is you’ve got to know your subject line.
There are different types of Email marketing:
-A newsletter that you get either weekly or monthly
-Emails you do when marketing or targeting people
The idea of email marketing is not just one way dialogue but it is really a study a conversation. If you want something to them, for example, you want them to click the link and read the rest of the blog, you need to make it super, super clear. Make sure you tell them more than once and make it really easy.
HOW DO YOU LEAD? HOW DO YOU INCREASE THE NUMBER OF EMAILS YOU HAVE ON YOUR EMAIL LIST?
- Lead magnets
- Facebook groups
- Kind of interactions you’re having with people.
You need to be clear about setting consistency or expectations about communication. It needs to be consistent across your labor and your business.
Listen to this episode on the benefits of networking, on Youtube: