Growing your business in a way that works for you!
Short Form Video is massively trending. What’s fascinating is watching how it is evolved through time. It is a great thing because you can do marketing video and a great way to be able to connect with people. It’s just not about a moving story but it’s a moving story that brings you on an emotional roller coaster. When people like that, they can see you and almost feel you. They can sense your humor and actually deepens the level of trust that somebody has with you. It’s more about building and it is a way people get to know you. When they know you, they like and trust you. They’re more inclined to want to work with you.
There are people who are social marketers that say they spend 1 day every week creating their reels. Some people saw this and they asked themselves, “If I did those kind of videos, would I actually be able to reach my audience better? Would I find the people I actually want to work with?”. Reels is one of the examples of a short form video The amount of people you can reach is a bit many and it is cool. People are a lot more comfortable with video and quick answers because it is easy.
TWO TIPS FOR PEOPLE GOING VIDEO
- Always ask yourself, “What is the purpose of this video? What do I want to do?”
- Do it in a way you’re comfortable with but do get uncomfortable to like if you stay in your comfort zone and not pushing yourself trying something new.
THERE IS A RULE WHEN MAKING A VIDEO AND THAT IS, “WHAT IS THE PURPOSE WHY DO YOU MAKE THAT VIDEO?”
Listen to this episode on the benefits of networking, on Youtube: